Wayfinding and Signage System
Navigation from place to place is a fundamental human activity and an integral part of everyday life. Where are you? Where are you heading to? People use their knowledge and previous experiences to find their way in the build environment. The human perception of the build environment and information in a space comes down to balance and focus. What do you see? Why did you see it? What did you do with the information?
Wayfinding has the function to inform people of the surroundings in the (unfamiliar) build environment, it is important to show information at strategic points to guide people into the right directions. Complex structures in the build environment are interpreted and stored by the human memory. Distances, locations and time may be remembered differently than as they appear to be in reality.
An effective wayfinding system is based on human behavior and consists of the following characteristics:
- Do not make them think
Create a comprehensive, clear and consistent visual communication system with concise messaging.
- Show only what is needed
Show information what relevant is to the space, location and / or navigation path.
- Remove excessive information
Remove unnecessary elements to create a clear visual environment ahead.
Strategic wayfinding design
When creating a signage system for an area, building or architectural structure it is essential to develop a strategic wayfinding scheme. With this step you are able to build up a modular wayfinding system that will adapt to the build environment and the human expectations for orientation and navigation purposes. Research is an important step to understand the build environment and where information is needed to maximize legibility of the wayfinding system.
Be consistent in typography, type height, icons, grid design, color and material choice. The signs needs to be straight forward designed and in a consistent order to wayfinding scheme, always use the same order of displaying the information. Remember to make samples of the different sign types and check them in the build environment to ensure it becomes a best-practice design.
Milestone Integrated Marketing Solutions are driven by the desire to develop user-centered wayfinding systems that connects people to places and brands. For further information on environmental signage system, please contact us the soonest.