Choosing the Right Graphic Designer
If you’re asking yourself how to choose the right graphic designer, you’re in the right place.
You’re the client, and you’re seeking to redevelop your brand or create a new website for an upcoming product launch. You’re scrolling through an endless list of Google results for, “graphic designer Jakarta or perhaps graphic designer Indonesia” and aside from one website maybe looking better than another; you may not really know what you’re looking for. This should help you kick the tires a little, as they say.
To begin with, the client’s relationship with designers is essentially flawed.
As a client, you’ve got to understand that the right graphic designer intends to nurture the relationship you have with them. In many ways, clients treat their relationship with their designers like a monarchy and see them as their servants. Often times, designers may follow your leads in a submissive way, fearing to express their opinion, however other times that role is reversed and the client hesitantly submits to the designer.
Neither are effective ways of handling the relationship.
It’s time for us to change-all of us. We should move from a master and servant approach to a peer-to-peer approach because we’re all professionals, after all. Your designer, if they’re the right one, is an expert and they should be treated accordingly. On the other side of the coin, you’re a business owner and an expert in your own right. You know more about your business because it’s your business! And you should be treated accordingly as well.
That’s why the peer-to-peer approach makes the most sense. It’s all about compromise and understanding that the designer you’re working with knows what they’re talking about and makes decisions and suggestions the best interest of your business in mind.
When asking yourself how to choose the right graphic designer, they should be positive and include you in the design process.
If you’ve chosen the right graphic designers or web developers for your project, they’ll fit all or at least most of the criteria above. They’ll be an expert at what they do, and they’ll respect your knowledge of your business while requiring that same courtesy. They’ll help you understand how to effectively play the role of a client in a positive way by including you in the process and clearly laying out their expectations while aligning themselves with yours.
The right graphic designer might just be right around the corner if you know what you’re looking for.