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Puspamaya Hotel

Puspamaya Hotel

Payon Amartha

Branding, Advertising, Marketing Collaterals, Digital, Website and Social Media

Payon Amartha is the latest middle-upper housing project developed by PT PP Property in Ngaliyan, West Semarang. As one of the biggest and the most experienced developer in Indonesia, PT PP Property want to make sure that Payon Amartha stands out from other growing housing project in Semarang. Payon Amartha itself offers an urban household with modern architecture which harmonized elegantly with its surrounding green environment. It aims to be a sociable neighborhood that provides a healthy sphere for families to grow.       
We were tasked to create its entire communication concept from scratch, starting from its naming, logo, branding, advertising, catalog, brochures, billboard, website, and so on. It is a lot, but we managed to finish everything in less than a month.
The name Payon Amartha is taken from Sanskrit which translated as ‘Roof of Life’. It signifies Payon Amartha vision and ability to cover and support families while they grow. By now, Payon Amartha unit is already open for purchase. We are proud and flattered to see astonishing reception from the market and increasing sales weeks after weeks.