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iCan British International School

Branding, Advertising, Marketing Collaterals, Graphic Design and Website

iCan British International School is a first class education institution based on Phnom Penh, Cambodia, that cater children from 18 months to 14 years. It uses a well-developed pastoral care system, a balanced child-centered curriculum, and the highest quality international staff. There are four different levels which are Early Years Foundation Stage (for 2-5 years old), Milepost Pink (for 5-7 Years Old), Milepost Blue (for 7-11 years old) and Milepost Purple (for 11-14 years old).   

As part of iCan British International School re-branding campaign, Milestone was hired to develop school’s new brand identity, marketing collaterals, advertisement and revamp their website design. iCan British International School requested for a fresher look on their logo and website without straying too far from their original philosophy, and we made it happen.

The most challenging part of this project was to develop more than 30 mind maps that illustrate iCan British International curriculum in an attractive way. Each mind maps have a unique theme such as ‘The Magic Toymaker’, ‘Explorers and Adventurers’ or ‘Existing, Endangered, Extinct’. We came up with adorable creative illustration that combine local element such as Mekong River, Lotus Pad, Phnom Penh Bridge and White Elephant with each mind maps thematic elements. The curriculum is now much more easier (and fun!) to read.