Branding, Advertising , TVC and Marketing Collaterals
Wacoal is global women underwear brand committed to enhance women’s comfort and confidence. Established since 1946 in Japan, Wacoal built on its extraordinary success in Japan and officially going global by starting Wacoal America at 1985. One of its underlying philosophies that makes Wacoal stand out from its competitor is how they believe in women’s individuality. Everything Wacoal produced is set to cater unique character of each individual women.
Milestone was appointed to create branding, advertising, marketing collaterals and TVC for Wacoal newest line of product: a series of bra tailored to fit the needs of women in every step of age. Milestone started off the work by developing a fitting name (Wacoal inShape), inShape logo, product tag, hanger tag, print advertisement, catalog, collaterals and TVC. In the process, Milestone cooperated with global model agency, international caliber photographer and a renowned director.