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Lagoon Avenue

Branding, Advertising, Graphic Design, Marketing Collaterals Environmental Signage

PT PP Properti Tbk is a major state-owned developer in Indonesia. Recently, PT PP Properti Tbk aim to extend their dominance to shopping mall sector by developing a set of new malls in Bekasi, Surabaya and Balikpapan. As a new player in mall sector, PTPP need to create a brand of mall that can compete with more experienced player. That’s why they trust the brand development to Milestone. Milestone was directly appointed to develop the comprehensive and integrated brand for all of Lagoon Avenue's mall from scratch. In accordance with PTPP grand strategy, the malls carry ‘lagoon’ brand umbrella. We designed the brand to be elegant and modern to resonate with the targeted upscale segment. With a solid brand as its foundation, Lagoon Avenue is fully equipped to grab the market’s attention.