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Sinar Wijaya Trans

Sinar Wijaya Trans

Sanex Tel

Branding, Advertising, Marketing Collaterals and Activation

The brief was to launch Sanex’s new CDMA mobile phones. The target orientation is to push sales and compete with other CDMA competitors. Milestone advised Sanex to focus on the product core strengths and value for money. We created a niche market for the brand and the products. The campaign was a big success.