Branding can encompass a variety of elements from the obvious to the unseen. While most of the general population think of branding as “The company’s logo” that’s only a small part of the equation. Yes, a company’s logo is a very important part of the overall brand, but there is so much more that goes into a great brand than just the logo.
All businesses have a brand, whether it’s been consciously constructed or has simply developed over time. Brand guidelines are an essential part of an effective marketing strategy. Essentially, a brand guideline is a document that guides employees and designers on how different elements of the business should be used. Brand Guidelines document the basics about how your brand should look, sound and be treated in design. We’ve outlined some clear signals for you to assess whether it’s time to invest in some Brand Guidelines to keep your brand in good working order.
You need to develop a set of rules and tools on what can and cannot be done when using the company logo and branding style. As the leading brand consultant in Indonesia, Milestone wanted to give you a few more insights.
A successful branding guideline should:
1. Protect the strength of your brand so it continues to create value
2. Explain the importance of your brand
3. Describe how to use the elements of the brand, such as corporate identity and brand name
4. Build and reinforce a consistent perception of your company
There are no set number of elements that are required to be included in a guideline, it depends on what is important to you and the needs of your company.
a brand guideline would include:
1. Variations of the logo
2. Size and placement restrictions for the logo
3. Corporate fonts
5. Colour palette
6. Photography and image style
Consistency is key when it comes to branding. You need to constantly reinforce your message which will ultimately increase your exposure in the market. Establishing consistent messaging and using corporate branding guidelines will unite the brand to create recognition which builds trust and strengthens the message. So, to sum up, your business can work more efficiently if you have brand guidelines. It makes your life easier and also eases out tasks for your employees. So, even if you have a great website, a well-drafted marketing strategy, impactful content and well-designed graphics, not having brand guidelines can hold back the success of your business. For this purpose, creating a style guide for a company is important.
Call us now and we will create and put together your brand’s visual elements based on their best uses in order to build guidelines helping you maintain a strong, cohesive, and distinguishable brand.