2014 A Brand New Years Resolution
As we ring in another new year , so come the traditional new year’s resolutions —our lofty goals for the year ahead, often made but not often kept.
What resolutions come down to is actually RESOLVE — a decided course of action; a firm determination to do something. Therefore the best resolutions are those that are actionable and for which you can set a plan of attack.
In our work, we believe that brands are, based on resolutions to behave with consistency, to deliver what’s promised, and more and more – to participate in the health and well-being of the world economically, socially and environmentally.
The stewardship of brands requires resolve– first and foremost, to define the brand universally, simply and compellingly so all those who shape it from R & D to operations.
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Let’s rock 2014!