A brand is more than your logo, strapline and color palette. Your brand is the promise you make to your customers about your values; it’s what your customers experience every time they interact with you.
Branding is the art of creating and maintaining a brand successfully. Branding embraces your company’s commitment to consumers; that your product or service carries unique qualities and features that separate you from your competitors.
When considering the value of a re-branding, factors that must be considered include; any current brand equity, differentiation, current and future audiences, brand awareness, relevance and any emotional connectivity, however of most value is communicating clearly to existing brand ambassadors the full details and reasons for the change.
A re-branding could be considered to combat a loss in consumer confidence, demonstrate new values, a new attitude or new business direction, which in turn shows your customers that you are listening and learning.
We’ll talk more about this another time, in the meantime if you don’t know which way to turn, or need help with a new brand or a re-brand, we all ears. We would love to talk to you about it. Milestone have lots of experience in branding and re-branding and can help you to achieve your goals. Contact us for more details.