Does Your Brand Create Optimism
Optimism is making a comeback, not just in conversations about the impending recovery, but also as a way for brands to resonate with recession-weary customers. At Milestone Integrated Marketing Solutions we’ve seen brands often with relatively minor strategic shifts transformed to represent hope about tomorrow instead of just the status quo.
Optimism is a belief in a positive outcome, a feeling that what consumers want can be attained. As one of the leading brand consultant in Indonesia, we see all brands as possibilities; hope lies at the heart of every business risk ever taken, and every purchase. But brands need to be positioned so customers can see and experience that potential for positive outcomes.
By the right kind of careful research, you have to really listen to customers, both rationally & emotionally and make the right connections. Good solutions have to work at every level. No matter how much hope a marketing strategy contains, customer service is a huge part of these success stories; employees need to embrace the brand story and live it.
History tells us the economy will improve. We are seeing encouraging signs of optimism in Indonesia. Clarity of vision and strategy provides a path for a hopeful future. With proper planning, strategy and design, a brand can resonate more personally with your customers and target prospects in more effective ways, signaling positive change and evolution. The benefits include greater loyalty, ambassadorship and market share. That’s a hopeful future!