Culture of Disruptions
The digital era is providing more opportunity than ever before for market disruptors. Some estimates suggest that 40% of Fortune 500 businesses will not exist in ten years because of failure to adapt to the digital era.
Business leaders bracing for disruption are shifting their corporate culture to empower their people to innovate. They are staying nimble and agile and ready to react at a moment’s notice. But how do you change the culture within an organization to embrace innovation? Strong corporate cultures are linked to environments that enable employees to understand what is expected of them. But culture is not something you can mandate, it has to be authentic.
The question is not whether your organization has a corporate culture, but rather what kind it has. One that works for you or one that works against you. One that is established by design or one that just happens. One that is clear and well defined by the organization or one that is vague and open to individual interpretation. It is about driving momentum. Momentum starts with people understanding their role in delivering on the brand’s purpose. And every employee wants to believe their contributions are absolutely essential to the success of their organization’s purpose.
There are common characteristics among organizations that have created a culture of innovative disruption. Their corporate handbook has few rules, keeping it simple and creating an environment for success rather than trying to control it with complicated processes. They focus on corporate values and hire, fire, promote and reward based on how well their employees live the values. They focus on great work over long hours. They are goal oriented and discuss corporate goals internally on a regular basis.
Disruption is how companies outdo the competition. It is how startups overthrow long established brands. And corporate cultures that foster disruption and innovation will consistently lead the pack. As the leading brand agency in Indonesia, give us a call for more insights on culture of disruptions.