Branding and design trends in 2018
are approaching March 2018 the annual predictions about what to expect in the
year ahead from design and branding media websites all come rushing out. We
scoured the internet for the predictions that we think will come into fruition
and hope it inspires you in your brand identity and
logo designs for your brand in 2018.
1. More typography and the return of the serif
Typography, the fundamental design element that you are seeing right now as you read this sentence – or the more widely used term of fonts – will continue to be an important part of brand identities. More and more brands are deciding to not have graphics and imagery in their brand identity and instead choosing custom type to express their brand values through.
2. Responsive logos
The most frequently mentioned trend in design and branding websites this year is the rise of the responsive logo – a brand identity that can be applied across a number of platforms. It makes sense that this trend is becoming more and more popular as the future progresses towards a mobile and digital future.
3. Moving away from flat design and rediscovering form
2018 will see a blending of the flat with dimensions, including drop shadows and gradients. As augmented and virtual reality rises in popularity more brands will be thinking about their use of space seriously – online and in print. Big brands have begun to think about how they can present themselves to and wow a market that is now more educated about the digital world.
4. Bright colors and gradients
The shift from pastels to bright bold colors is already underway as brands continue to experiment with new color combinations that pop in a platform filled with so many distractions. From Milestone point of view, the best brands stick to the best design principles and are underpinned by values and a strong strategy. They evolve by taking on the best of contemporary brand thinking and adapt to the times and their audience’s needs. These are the brands, which will outlast the fashion of the seasons and live well into the future.