Branding, Marketing Collaterals
NEX is a neutral enterprise data center and internet exchange company. They've been cooperating with several major brands in Indonesia, both in government and private institutions. Milestone was briefed to create a new corporate identity that represents the true meaning of NEX by developing their logo and the graphic standards manual. By conducting an in-depth survey to NEX target market, we managed to form a relevant and catchy logo, suitable with the company’s identity, vision and mission. NEX’s logo illustrates group of lines appearing as 5 developing server boxes. While the typography (-a sans serif font) enhances the modern and human touch values of the company.