Sumber Mesin Raya Group
Branding, Advertising, Marketing Collaterals, Digital
Sumber Mesin Raya Group, the standard-bearer for the national machinery industry in Indonesia, is building their first mixed used property project in the fastest growing area, TB Simatupang, South Jakarta, named The Manhattan Square. It will consist of three office towers, a hotel and a retail area, expected to be completed in Q4 - 2013. The idea was to create a sophisticated brand image and to convey their green building environment concept. Milestone created The Manhattan Square brand identity and whole integrated marketing campaign from advertising, print collaterals to digital multimedia.