Branding, Advertising, Marketing Collaterals and Website
Fit Realty is a recently developed modern property agent with a vision to become the most fitting property representative for consumer. It offers transaction security, easy online access and expert consultancy service to ease consumer’s decision making process. As a new realty service provider, Fit Realty needs a strong branding strategy to stand out in the cluttered market.
Milestone was assigned to develop Fit Realty branding from scratch. We create the name, visual identity, marketing collaterals, brand manual guideline and website. Our brand strategy was to create a simple name and bright logo that both easy to remember and easy to comprehend. We aim to reflect the company’s strength while differentiate it from the competitors at the same time.
The name Fit Realty means adapted, suited and appropriate. It directly signifies the company positioning as the most fitting property solution for customers.