Branding, Advertising and Marketing Collaterals
Metropolitan Mall is a brand of shopping mall developed by PT Metropolitan Land Tbk (Metland), a well-known developer behind the successful Grand Metropolitan Mall in Bekasi.
Milestone was trusted to create the sister brand of Grand Metropolitan that cater lower target consumer which will be developed in Cileungsi with more to follow.
In this project, Milestone is responsible to develop the brand strategy from scratch, starting from its brand essences, brand identity & brand logo to its brand collaterals. Milestone also develop the holistic brand architecture to cater possible future development of new Metropolitan Mall Branch in other cities.