Re-branding, Strategic Planning, Graphic Design, Marketing Collaterals Website
For decades, Hikaron has been one of the prominent furnished fabric manufacturers in Indonesia. However, as time passes by, the market changes and the consumer taste shifted. In order to keep their lead in the market, especially to capture the booming upscale high-rise properties sector, Hikaron believed that it is time to rejuvenate the brand and inject some fresh energies into it.
Milestone was chosen to strategically and methodologically discover the core values that Hikaron uphold through an intensive research session, and then proceed by developing a brand that reflect the original values with a touch of modernization. After the brand is developed, Milestone continues to assist its communication by developing the website and other various collaterals.