Branding, Advertising, Graphic Design, Packaging, Marketing Collaterals and Production
KANSAI PAINT is the largest
company in the paint industry in Japan since 1918, and then expanded its
business in Indonesia since 1977. The company continues to utilize advanced
technology to conduct researches and product development with strict
supervision to provide the nation with high quality paints, ranging from
industrial to decorative use.
This time, KANSAI PAINT has developed a series of paints with premium quality to add a stroke of luxurious finish onto both interior and exterior walls. The company counted on Milestone to create illustrative, memorable product names along with the fitting packaging designs to effectively communicate the superior traits of each product while reflecting they all belong to the same product family. The new packaging design will also become a default template for KANSAI PAINT’s other products, both the existing and upcoming ones, in order to maintain the brand consistency and raise the brand recognition among Indonesian market.
Milestone analogized the premium wall paints of KANSAI PAINT to gemstones’ characteristics: beautiful, luxurious, and resilient to the test of time. Each product comes in a packaging with equally premium feel, complimented with color swatch cards with orderly color palettes to make paint selection easier. RUBYMatt, PEARLSheen, DIAMONDShield, and other products by KANSAI PAINT are now ready to dominate the shelves of every building material store in Indonesia.