Milestone (mī(-ə)l-,stōn)
a significant point or stage in life, progress and
development, a turning point.
Philosophy
Marketing today is a complicated business. We like to keep things really simple.
We believe that the only way to devise and deliver successful communications work is to constantly build on the agency/client relationship. By working together, everyone can focus on and accomplish their goals. To do so, we must trust our clients and our clients must trust us. We are in it together and our interests must always be aligned.
We believe that our take on attention and time separate us from other agencies. Simply, when working on a client project, our attention is undivided and our time belongs to the client. The fact is that there will always be a number of projects swirling about. However, we have to make sure that every client feels that they are the only one.
We believe that we must speak the truth. That means asking difficult questions, stating strong opinions, and learning from constructive criticism. Nobody is perfect and we all require input from those around us to do the best possible work.
That’s it and if we stick to it, really good work and great results will happen.
History
Since our birth in 2003, we have been creating, building, reviving, growing and solving problems for brands. We create campaigns, brands, communications strategies and marketing programs that are impossible to ignore. We innovate and imagine. We blend cutting edge technology, traditional media and a whole lot more, to create relevant insight driven, strategic work that cuts-through.
We’re not a big agency and we don’t act like one. We appreciate every client and work tirelessly to make the most of every marketing Rupiah’s in our clients’ budgets.
And most importantly, we've given our clients exactly what they want. Creative that gets result!
Vision
To think creatively, risk intelligently & work passionately
Mission
Creating ideas that build the fortunes of our clients
Brand Xperience Steps
Defining and positioning your brand is essential to success when it comes to identify yourself in the marketplace. We work with strategic methodology to produce effective results for your company.
Our approach is called BrandXperience. At the end of the day, however, we think it’s just about doing the job right. Getting to know your business, your industry, your competition, and people who are most likely to buy your product or service are our jobs. What do they think now? What do we want them to think? And what’s the most effective way to get there?
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Brand Xperience Steps
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1. Discovery
We look at it from the perspective of your competitors, customers and your internal management teams. We gain insight into your brand, philosophy, and goals.
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2. Insights
This is where the real creativity takes place. We start by researching your industry, and further, how you fit into that industry. We’ll find out what you need to take you from where you are to where you want to be. Only then can we take all the information we’ve gathered and apply our expertise.
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3. Strategy
What makes your market tick? How can you set yourself apart? We focus in on the key factors and messages that will motivate your market into action and solidify your brand. We create a plan that meets all of your objectives and makes an impact on your market.
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4. Implementation
Using messaging, design, media and strategy we bring the project to life. The emotional bond between you and your customers is what we’re after. Solutions that are customized to your needs & budget are implemented and tested. We’ll keep the campaign on-track using client approvals and production reviews.
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5. Evaluation
After being launched, your brand and marketing communications must be continually monitored to ensure the brand you intended to convey is the one that customers are receiving. We will also have to make sure the brand is portrayed exactly as planned across all touch points so that customers can have a consistent experience and build trust in you. We’ll help you monitor, refine and maintain your brand for the most consistent, most positive connection with your customers.
We work with some of the biggest companies in the world,
through to the brightest start-ups and challenger brands
Our Clients
Our approach to business is one of collaboration, inclusion and partnership. These are just a few of the great clients that we have been fortunate to work with over the years.
