News, Inspiration, Design, Work
14 September 2020
Brand promise is one of the core elements of branding. To quote Barbara Findley's Branding for Dummies, brands are promises consumers believe in. A promise made is a promise kept. When a brand made a...
28 August 2020
Part of branding work is to scope and understand the target market, it goes beyond answering who they are but also how they are and why. It is to see how they experience life every day and why they do...
14 August 2020
07 August 2020
30 July 2020