The health of a brand needs to be critically maintained and managed if it’s to contribute sustained value to customers and brand owners over the long term. Of the many tools available for brand owners and managers to assess the wellbeing of their brands, brand audit is the most widely used and misunderstood.When brands reach - Read More...

It’s another milestone for MILESTONE! Milestone has been named Brand Consultancy of the Year for the second year in a row in Global Brand Excellence Awards 2019 and awarded - Read More...

Brand has become such an overused word that it’s gradually ceased to carry any real meaning. Clients often come to us talking about their brands – and we understand that they’re referring to their products and services. Most often they are just graphic identity systems. It’s a distinction that we don’t point out to many clients, but it’s worth making from a purist’s point of view.  - Read More...

It is important to establish a higher aspirational goal for a brand. However one of the risks in repositioning a brand is abandoning the position that established them as a real force in the marketplace, in favor of an aspiring position for which they haven't yet earned credibility. The problem here lies not so much in extending the brand position, so much as abandoning the position that you already own in the - Read More...

Typography is an incredibly complex and fascinating topic. There have been scores of books and extensive research and study on the topic, some people making it their life’s work to explore and develop the art of typesetting and typeface design.The importance of typography in our everyday life is often not appreciated to those outside the design industry. Typography is used in myriad realms, providing - Read More...

What does your brand stand for? Which values matter most to you? What do you care about, and why do you do what you do? These may seem like odd questions in a consumer-driven market. But if you aren’t sure, your customers won’t be sure either. All of the marketing strategy in the world cannot make up for a lack of identity. A brand’s - Read More...

This 23rd of July we were thrilled to collaborate with Bank Indonesia of North Sulawesi to give a workshop on basic branding knowledge for UMKM (small-medium enterprises) in Manado. Milestone Branding Basic is an all-day workshop designed to empower aspiring entrepreneurs to be smart, capable marketers in the digital age through branding. We help business owners to see the importance of branding - Read More...

Over the years, as the leading brand consultant firm in Indonesia - Milestone’s team has talked with many different businesses, non-profit organizations and companies with new product launches. We’ve worked hard to steer them in the right direction with solid brand marketing strategies, empowering them with tactics - Read More...

Selecting a name for a new company or rebranding an existing company can be a very complex task. The name not only has to stand out in your market, it also has to be free and clear from a trademark standpoint and it has to pass the URL and social media availability test. It’s not easy. Can people pronounce it? Can people spell it? Does it resonate? Can you own and protect it? Most importantly, will - Read More...

With patience and perseverance have we refrained ourselves for the past month. Now we look back how far we have been. As we welcome the long waited Ramadan, in retrospect of yesterday, we think of the joy and warmth we’ve had with our loved ones. This holy month is a time for change, for us to seek betterment; peace of mind, self-control, and sense of accomplishment. We are drawn back to the Almighty One in - Read More...

Branding can encompass a variety of elements from the obvious to the unseen. While most of the general population think of branding as “The company’s logo” that’s only a small part of the equation. Yes, a company’s logo is a very important part of the overall brand, but there is so much more that goes into a great brand than just the logo. All businesses have a brand, whether - Read More...

Developing a brand in business has various purpose. The objective of a brand is not solely as an identity to differentiate, but it gives unique values.Hence, devising a strategy for your brand will be a good progress for years ahead. Brand strategy - Read More...

Brands have their own life cycle. The growth of a brand will stop on a certain point, and brand rejuvenation or rebranding will be needed. If in any case, you are a brand owner, CEO, or marketing executive, it is important to find a reliable branding agency as a partner in the process of refreshing a - Read More...

In the past few years, especially when almost everything went digital, marketing and promotion methods also shifted into a more sophisticated way. Brand Awareness has also become a popular topic, where corporations and entrepreneurs are fighting over in a war of marketing to reach the top of mind. Establishing a - Read More...

World’s consumer in recent years has been dominated by two groups of people: the millennial and Gen Z. Different from the earlier Baby Boomers who prioritize functions, these two generations heavily rely on visual to aid them in making decisions when it comes to making purchases. First, design sells off - Read More...

This is the Year of the Pig. It’s the year to enjoy life as pigs always know how to treat themselves. They are enthusiastic and hard workers and they do not run out of energy. This should translate to a year of more success regardless the ups and downs ahead.  - Read More...

There is a popular saying “don’t judge a book by its cover.” We dare say the statement is false because that’s not how human perception works. Human optics works only in milliseconds to send impulse to the brain and create a perception of good or bad in just a glance.  - Read More...

While we have been having a lot of fun this past one year, nothing is like the days of December, of Christmas! This is the time where we all have reasons for more celebrations. Whether you stay in bed all day for your day off, soak in a warm bath, send gifts to a friend, or spend a few days in that city you have been missing, it is your - Read More...

Apple success on iPhone didn’t come overnight. It took long hours to reach the highest brand positioning in smartphone industry. Most importantly, research had a vital role to its perceived brand messages. When people pay big price on the smartphone, they’re actually paying for intangible components including - Read More...

2018 and it is another milestone for Milestone! We’ve been named Brand Consultancy of the Year in Global Brand Excellence Awards hosted by World Brand Congress 27 - Read More...

The idea behind re-branding is to create a different identity for a brand, from its competitors, in the market. It involves changing the brand name, logo, visuals, packaging, marketing materials and/or any other defining aspect of a brand’s consumer connectivity.  - Read More...

Positioning breaks through barriers to create new openings in a market saturated with products and messages. Brand positioning takes advantage of shifts in demographics, technology, and consumer trends to find new ways of appealing to the public. In other - Read More...

Brand architecture refers to the hierarchy of brands within a single company. It is the interrelationship of the parent company, subsidiary companies, products, services and should reflect the marketing strategy to help bring consistency in - Read More...

In the world filled with competitions, branding has always been an important aspect in business. Since 2003, Milestone offers fresh designs and ideas, as well as precise communication strategy to business to our notable clients. While the business keeps evolving, companies and agencies also require adapting to sustain their existence. Being 15 years in the - Read More...

Millennials are strange creatures, there are a few things that Millennials Value which can be used to figure them out. Millennials value the - Read More...

With the end of holy Ramadan, the moon wanes to a thin crescent to mark the arrival of Eid al-Fitr, where our friends, family, brothers, and sisters are brought together through prayers, feasts, and fun activities. It is also a time to give and forgive; a time for reflection and acknowledging spiritual achievements; a time for new beginnings. Due to Eid Holiday, Our office - Read More...

As defined in the book Outsmarting Goliath, a tagline is a slogan, clarifier, mantra, company statement, or guiding principle that describes, synopsizes, or helps create an interest. The origin of the word “slogan” comes from the Gaelic slaughgaiirm, used by Scottish clans to mean “war cry.” War cries are phrases or words shouted by people as they started - Read More...

This harmonious day took us back to let peace and contentment be in all of us. Peace comes from within. In this harmonious day, Milestone wishes you a blessed Vesak Day! Vesak celebrates the birth, day of enlightenment, and death of Buddha. Yet there is no end in the teaching of Buddhism, - Read More...

It’s that month of the year again, when we rejoice over the simplest things. We get excited at the slightest glimmer of sunset. Every sip of water and each bite of fruit suddenly develop divine taste. We look forward to breaking the fast with our friends and family, to filling the table with peals of laughter and warm exchange of - Read More...

What is a Brand?A brand is a set of associations that a person (or group of people) makes with a company, product, service, individual, organization or destination. These associations may be intentional – that is, they may be actively promoted - Read More...

We only get one chance at making a good impression. And you never know who’s seeking you out for the first time. If there’s even one bad review on the Internet, it might be enough to convince someone on the fence to check out a different company.Brand reputation is a major issue for all companies in the digital age, and it’s a responsibility that never ends. Therefore, one of the best approach is to get - Read More...

Today, the words good design brilliantly lights the marquee of contemporary life. What is a good design? It's a perennial question with no single answer.Everywhere we turn, we're charmed by the next new design that promises to improve our lives, whether it could be a cool running shoes, an energy efficient house or the millions of apps that promise to lighten daily - Read More...

The miracle of Easter is a reminder to appreciate the life graced upon us. Every egg we discover is a sign of new beginnings we have ahead. Every bunny we see is an invitation to hop around with glee. Every bite of chocolate we enjoy is the taste of a season filled with joy. We wish you a Happy Easter 2018!  May the Day of Resurrection rekindle your passion and - Read More...

Formerly a sugar factory in 1861, De Tjolomadoe is now developed by PT Sinergi Colomadu into Educational Heritage and Tourism Center with international standard. De Tjolomadoe will serve as a hub that represents the culture of the archipelago with its capability to - Read More...

One of the most crucial things a rising business can do is establishing a brand identity and gain as much notoriety in the market and community it exists within. Brand identity, reputation and how consumers view a brand go a long way in determining whether or not it can survive and thrive. Doing so, it requires strategic investments in areas that make for excellent brand experiences and after all - Read More...

As we are approaching March 2018 the annual predictions about what to expect in the year ahead from design and branding media websites all come rushing out. We scoured the internet for the predictions that we think will come into fruition and hope it inspires you in your - Read More...

The blessed characteristic of the Chinese zodiac sign of the Dog are unconditional love and loyalty to all living things. The year of the Earth Dog highlights the importance of universal values of sympathy and solidarity at the individual and collective levels, cultivating hopes for the people who still suffer from inequalities, neglect, and rejection from their communities.  - Read More...

If great ideas inspire you, perhaps there’s a place for you at Milestone in 2018. You’ll enjoy a challenging environment, wonderful colleagues and all the opportunity your drive and initiative can handle. At Milestone, we strive to create an environment where people can contribute to our culture, to our process, and to our goals. We are currently looking for - Read More...

The holiday season reminds us of the flickering lights on the streets, a bundle of cards and gifts and generous feasts shared with family and friends. But above all, this season is a time of great joy, healing, and renewed strength. As we count down the - Read More...

The digital era is providing more opportunity than ever before for market disruptors. Some estimates suggest that 40% of Fortune 500 businesses will not exist in ten years because of failure to adapt to the digital era. Business leaders bracing for disruption are shifting their corporate culture to empower their people to innovate. They are staying nimble and agile and ready to react at a moment’s - Read More...

If you build it, they will come. Before rallying advocates, you’ve got to first identify who they are. And surprisingly, a brand’s best advocates are not always the customers who buy the most. They are the customers whose word-of-mouth brings the most profitable new customers to your door, regardless of how much they themselves buy. Identify those advocates by sending inquiries to your CRM database on their likelihood - Read More...

Businesses around the world are beginning to realize what it is that keep customers coming back for their products, and it’s not just snazzy ads. People want authenticity. They want to buy products that are a reflection of their personal stories. When the public knows and understands you, they will start to recognize what role you play in their story. Brand authenticity - Read More...

On this glorious independence day, let us take a moment to send our thoughts and prayers to the nation’s heroes who had lost their lives fighting a long battle to secure our freedom today. Let us be grateful and try our earnest best to define what it means to have freedom; to be independent.We believe being independent is the freedom to express ourselves in whichever way we wish, whether in the form of - Read More...

The process of rebranding comes with a lot of risk. Without paying attention to the details involved in research, planning, and execution, your brand is susceptible to harmful self-sabotage. The mistakes made in a poorly executed rebranding process can result in lost brand communities, ridicule online, and in some cases, the complete downfall of a - Read More...

Brands dominate our lives. The always-connected world that we live and work in is full of choice and endless opportunities. It’s tough for businesses to compete in this world. To succeed you have to stand out. You have to be different and you have to win trust. The brightest brands simply - Read More...

The end of Ramadan marks our freedom from the chains and shackles of various bad habits. We have realized and emphatized with the sorrows of our brothers and sisters around the globe. Let the spiritual fruits acquired during our 30 days of fasting be the nourishment to sustain the spirit of holy Ramadan throughout the rest of the year. Due to Eid Holiday, our office will be closed from - Read More...

The holy month of Ramadan is a rhapsody of joy, unity and equality. It is when we are the most delighted when the night turns to dawn, and feel the most thankful when the day turns to dusk. This divine season is when people from different faiths come together to show compassion toward fellow human beings, when the wealthy and the poor live a similar life and share the same objective: to forgive and be - Read More...

In commemoration of the day of compassion and devotion, Milestone wishes you a peaceful Vesak day! “No matter how hard the past, you can always begin again” is one of the profound teachings of the Buddha, acknowledging the freedom of thought and recognizing the full potential of the human kind. It positions every failure and despair as the beginning instead of the end. The significance of Vesak - Read More...

When thinking about brand strategy, naming is essential. It will help establish your brand identity and help ensure you are not confused with your competitors. But have all the good business names been taken? Amongst other things a good name identifies who you are so you’re not mistaken for someone else. It can, although not always, say something about what you do, but it certainly says - Read More...

The word insight has become one of the great marketing buzzwords of the last decade or so, to the extent that it is now used interchangeably with market research. Unfortunately, this status has had the adverse effect of turning the word “insight” into a meaningless platitude. But here at - Read More...

The difference between branding and marketing  is a topic that is often a source of confusion, even within the marketing departments of large organisations. While at first glance they may appear almost identical, there is an important distinction between these two practices. So what is it that actually separates them and why are they both so important? What - Read More...

A brand in its most pure sense is intangible. While often misperceived as simply a logo or mark, a brand is much more. A brand is every perception, interaction, and representation of a business that is strategically built to resonate with customers, internal stakeholders, and partners. So how does one quantify the success of strategic brand work? How can we measure the value of a brand? While a brand in and of itself is - Read More...

When it comes to building a solid and strategic brand foundation, less is more. So how can we hone in on the true differentiators of your brand? How can we sharpen your brand focus? Be Authentic. Live your brand values, mission, vision and positioning every single day - Read More...

Why Hire A Brand Agency? Great companies share a common thread, a strategic brand that speaks volumes on their behalf. A brand that wraps its’ arms around every department within the business, from marketing and sales to HR and finance, and brings them together in unity and synchronicity. Brand is the glue, the rug that ties the room together, the foundation upon which all else - Read More...

The season filled with warmth and hope is finally here. At this sparkling, joyful time of year, we think of our awe-inspiring clients, partners and the amazing individuals who are special and dear. Allow us to cherish this wonderful moment and extend our appreciation to our prosperous relationship this year and celebrate the milestones we created together while preparing for the - Read More...

At Milestone Integrated Marketing Solutions, we’re generally approached by two kinds of businesses: fresh-faced startups and corporations who need to shift their brand in some way to ensure they stay relevant in the marketplace. For either entity, there’s a deep commitment at-hand regarding how they’ll become who they intend to be when they “grow - Read More...

As your business evolves and grows, situations will inevitably arise that will necessitate a rebrand. Rebranding is often to refocus your brand and redefine who you are, what you stand for, and why you matter. It’s a process that provides clarity about your brand’s future and a chance at a new, more rewarding life for your company. Here are a few reasons a brand would need to - Read More...

Imagine your company as if it were a living, breathing organism with a personality and a set of attributes that distinguishes it from any other business in your industry. Understanding who - Read More...

The act of sharing is a known path to increasing happiness and a sense of contentment. It symbolizes our willingness to give up things that are of benefit to us or close to our hearts, in order to strengthen ties of friendship and help those who are in need, those who are helpless and worried. Once a year, Eid-ul-Adha encourages us to open our hearts and share our blessings with others, creating delightful moments filled - Read More...

Brand marketing and brand-based advertising are intrinsically difficult to measure. Unfortunately, that fact doesn’t give you a free pass to ignore metrics. As one of the leading branding agency and brand consultant in Indonesia, Milestone see the value of brand marketing. When done effectively, brand-based advertising campaigns can provide a lift to all of your - Read More...

Like a lantern that lighten our life once a year, Eid Mubarak inspires us to cleanse our heart from darkness in the corners of our soul. Let us emerge from this day kinder and gentler, with a rejuvenated spirit to spread more goodness in the world.   Due to Eid Holiday, Our office will be closed as of July 1st 2016 - July 12th 2016. The office will re-open on normal office hours - Read More...

Packaging. It’s the very first tool that is used by brands to draw us in and persuade us to buy their products. It’s a key element of the whole marketing mix and definitely not something that should be forgotten. Packaging creates that initial opportunity for you to make an impact on your targeted consumer, compel them to pick your product up off the shelf and take it home to - Read More...

Have faith, everything will be blessed. Have hope, everything will be possible. Have love, everything will be beautiful. Embrace the glorious times coming into our destiny, in the sacred month, in every cherished moment. Milestone Integrated Marketing Solution wishes you Happy Ramadan, May - Read More...

In today’s extremely design-savvy climate most people have a general idea of what a brand guide is. A document that contains rules about how to use your logo with the correct fonts and colors, as well as rules about what you’re not supposed to do (please don’t rotate your logo), etc. All pretty basic stuff. So once you have a brand guide it should be pretty much smooth sailing right? You can just hand this thing off to some - Read More...

There are several advantages to working with a full service advertising agency. It is a good choice for companies who have many marketing needs and have a strong, consistent brand. A lot of agencies have gone back and forth in their approach to this idea. - Read More...

Your brand is so much more than what you see on paper. It goes beyond colors and taglines. It’s an emotional connection with your customers and a relationship that needs to be nurtured over time. Think about it in terms of meeting the love of your life. The exhilarating rush of new love often feels like it will last forever. But anyone in a long-term relationship knows that love’s initial - Read More...

Optimism is making a comeback, not just in conversations about the impending recovery, but also as a way for brands to resonate with recession-weary customers. At Milestone Integrated Marketing Solutions we’ve seen brands often with relatively minor strategic shifts transformed to represent hope about tomorrow instead of just the status quo. - Read More...

With the year of Fire Monkey approaching, Milestone wishes you a Happy Chinese New Year! Under the influence of elemental Fire and the Monkey's fixed element of Metal, it's an era of building, creating and forging ahead. We're hurdling obstacles with remarkable ease and reaching for the stars. It's a year of blazing opportunity and wild passions, a roller-coaster ride of the senses, and - Read More...

Branding has been undergoing a tremendous shift over the past few years, and is starting to really accelerate toward a more personal, connective state. Today's consumers expect to be able to interact with brands, demanding new products and services, and becoming a more active part of the conversation. A brand represents everything about a business: what it is, what it produces, what values it stands for and what people it - Read More...

After working for the last 12 years as brand consultant at Milestone, we learned a few things about being efficient. One of the best side skills that designers can practice is efficiency, finding ways to work smarter not harder, so you can give the initial creative thinking the time that it needs (which never seems like enough). As - Read More...

The way brands advertise has changed considerably, for the better. Brand effectiveness results in connecting emotionally to the customer with stimulating storytelling, which ultimately gains loyalty and trust. This is harder to achieve with just a billboard and a 30 second ad; it simply - Read More...

In our 12 years of experience, we’ve done quite a few of these jobs and we’ve learned a fair bit about what happens and what matters when you’re doing them. If you think about it, a rebrand or brand evolution is a relatively infrequent task for a marketer, so while we roll from one job to another building up a load of knowledge, they don’t. They’re apprehensive and unsure of how they should go about doing it. There’s a - Read More...

What is a brand? Let’s start this interesting topic.A brand is not a new logo. A brand is not an ad campaign. A brand in essence is a promise. A promise that is interpreted by your audience or market – a promise to deliver against expectation. Your brand exists in the absence of interference from your marketing team, for better or for worse. Or - Read More...

In a very competitive market, the meaning of a brand becomes very important.Consumers don’t merely see the product, but they also see the brand. Brands could create an identity and distinguish it from the competitors.By enhancing their brand, a company has a means to alter how people look and perceive their brand.Brand which (or who) imbues psychological and symbolic meaning will be - Read More...

Advertising is both an art and a science - an art for its creativity, and a science for the strategy that drives its success. One part of the science that’s often studied is the topic of memorability. Specifically, why some parts of ads stay in our minds and others go missing from - Read More...

Advertising is an essential part to building your business’ brand, connecting with your consumers and establishing yourself within your industry. It cannot be better understood that running a business means you have a lot of different things on your plate throughout your day. Advertising agencies allow you focus on your company, while we ensure that - Read More...

Now, it is our pleasure to announce that we’re moving to a bigger office as per 1st of October 2014! With a bigger space and a fresh environment, we will give you, clients and future clients, a better - Read More...

Planning an effective advertising campaign starts with the writing of your creative brief. This outline provides a road map for your creative team so that designers, copywriters, and other team contributors are all on the same page from start to finish. Along with a review of previous campaign successes and failures, the brief is crucial when preparing to communicate your brand’s main message.The creative team - Read More...

If you are a small-to-medium-sized business owner, you understand how incredibly important it is to form relationships that are genuine and based on trust. Milestone Integrated Marketing Solutions shares this view. We help small business owners design and implement honest brands that support high quality, long-term - Read More...

God is giving us another opportunity in our life to witness the month of Ramadhan. Ramadhan is a great time of God’s blessings and His mercy. Everyone who is fasting should take full advantage of this time. We should get ready now to welcome this month and receive it with happiness. Walk humbly. Talk politely. Dress - Read More...

The simple answer: It's complicated!The cost of your website is determined by a combination of factors, and normally starts with us asking a series of questions aimed at developing an understanding of your objectives, including: what do you want your website to do? What do you need your website to do? What expectations do you have for your new site? Do - Read More...

Trademark your logo. Do we have to? In a word yes, it’s advisable.Milestone is not a lawyer (so seek legal advice if you want a definitive legal view on the content here), but registering your logo will help you defend your logo if someone tries to copy it.Your logo or trademark can be a word, symbol or mixture of things that identify your company. You’ve hopefully spent a lot of time, - Read More...

Search Engine Optimization can be vital to a business because 90% of all online traffic is achieved through the various search engines. Therefore, knowing how to properly market your company through search engine optimization is virtually the only way to be found on the expansive - Read More...

Navigation from place to place is a fundamental human activity and an integral part of everyday life. Where are you? Where are you heading to? People use their knowledge and previous experiences to find their way in the build environment. The human perception of the build environment and information in a space comes down to balance and focus. What do you see? Why did you see it? What did you do with the - Read More...

Gone are the days of simply producing banner ads-as digital strategists today, we’re in the business of building digital products. Milestone build digital products and we create digital experiences that transcend the physical consumer-brand relationship. It’s not our job to create ads to market brands online, but rather it is our job to create strong and meaningful - Read More...

More agencies today complain of having to deal with more decision-makers on the client-side. ‘These increased points of contact slow down the decision-making process and increase frustration. Agency executives also complain of being treated as commodities with overemphasis on the bottom-line.’Marketers on the other hand grumble about the impact of high turnover within agencies, understaffed and inexperienced - Read More...

Passion and determination is what most businesses are built upon. A dream and vision that provides a needed product or service to the masses, which is formed and developed by a single person or a small army. No matter how it comes to life, a business is defined by those who envision it. “If you dream it, we can build it” Our outside perspective and our marketing savvy can mold your brand into standing for - Read More...

Milestone has been recommending to clients over the past 1 year, the need to make sure you can secure the extra budget to make your site responsive. We have witnessed a growing trend building, people are using mobile and tablets to access our clients websites. For those who may not know, a responsive site can adapt to any screen, from your mobile phone, TV to Tablets and iPad.News from Google has reached us that - Read More...

As the development of Information Technology is rapidly increasing, now there is a new trend called Digital Agency. What is a digital agency? Digital agency may not sound familiar to us, it is a new modeling agency that begins to evolve in digital era. A digital agency is a business that delivers services for the creative and technical development of internet based products. - Read More...

A brand is more than your logo, strapline and color palette. Your brand is the promise you make to your customers about your values; it’s what your customers experience every time they interact with you. Branding is the art of creating and maintaining a brand successfully. Branding embraces your company’s commitment to consumers; that your product or - Read More...