26 February 2021
The definition of brand collaboration is a strategy created by two or more brands to produce a product, service, or campaign with the purpose of achieving a competitive result at the marketplace. For...
11 February 2021
Ox represents hard work, honesty, and kindness. The year of ox is coming, the celebration is just around the corner. The previous year was a chance for us to be more thankful with our life. It is the...
05 February 2021
As the leading branding agency in Indonesia, it is a must for Milestone to consider every step in branding meticulously. Branding means communicating the value and promise of the brand to customers. I...
29 January 2021
Generation Z, or Gen Z for short, refers to people who were born from 1995 to 2010. They are known to have traits such as idealistic, see racial and ethnicity as a positive thing, and embrace individu...
22 January 2021
Colors in branding do matter. As a brand, delivering a strong connection with your customers is crucial. Faber Birren explained in his book titled "Color Psychology and Color Theory" that there is a c...
15 January 2021
When customers make a purchase of a product or service, their mind consciously pays attention to the item, but do not really know the reason why they spend money on it. According to Jennifer Williams,...
