PT PP Properti Tbk is a major state-owned developer in Indonesia. As a new player in the mall sector, PT PP needed to create a brand of mall that could compete with more experienced players.

Milestone was directly appointed to develop a comprehensive and integrated brand for all of PT PP malls from scratch. Following PT PP grand strategy, the malls carried ‘lagoon’ as the brand umbrella. We designed the brand to be elegant and modern to resonate with the targeted upscale segment.