Orange needs an equally powerful brand that reflects its exceptional enterprise. At the same time, as a subsidiary of the renowned Panorama Group, Orange also has to carry its parent company's brand reputation to help establish a sense of credibility in the niche market. The responsibility of combining these two essential elements falls to Milestone.

The brand development process was as passionate and energetic as the company itself. During our collaboration, a jolt of ideas and wild creativity were flying back and forth, in which each of them was analyzed and fitted with the grand branding strategy. After the exhaustive yet incredibly fun process, Milestone managed to deliver a gratifying brand system that communicates Orange spirit in its entirety.