Following a long and impactful journey in shaping education in Indonesia, a dedicated research institute is established to serve as a think tank for Indonesia’s educators and students. Built on a solid foundation and a devoted figure in education, this institute aims to become a trusted compass for educators and students in navigating today’s challenges, and also the future.
Through a fruitful collaboration with Milestone, the branding process began with a comprehensive brand audit, followed by the development of a new name and logo that align with the institute’s vision and role in Indonesia’s educational landscape. The name Redea, short for Research and Development for Advancement, stands as a think tank focused on fostering innovation and meaningful reform within Indonesia’s education system. The creation of Redea’s logo also reflects this spirit, designed as a vessel of knowledge that embodies the founder’s aspiration for never-ending learning and the continuous cycle of growth.
Client
Redea Institute
Services
Brand Audit
Naming
Branding
Brand Platform
Brand Strategy
Marketing Collaterals
Graphic Design
Brand Guideline
Brand Socialization